Abstract: We study problems of the following type: Is there a constant $f=f(k)$ such that any finite set of points in the plane can be colored with $k$ colors so that any halfplane that contains at least $f$ points, also contains a point from every color class? (As a warm-up exercise you can think of the case $k=2$) If $f(k)$ exists, what is the exact or asymptotic value of $f(k)$ (as a function of $k$ only)? Similarly, one can reformulate the problem by changing halfplanes to a different family of regions. When the family is the set of all translates of some fixed convex set in the plane, the above question is strongly related to a famous conjecture of Janos Pach and Laslo Fejes Toth. from the 80's. For halfplanes, Pach and G. Toth proved that $f(k)=O(k^2)$. This bound was later improved by Aloupis et al. to $f(k)=O(k)$. As a preliminary result, we show that $f(k)=2k-1$, thus completely solving this question for the case of halfplanes. The above questions are also related to the theory of Epsilon-Nets for hypergraphs and to problems of battery consumption in sensor networks. Joint work with Shakhar Smorodinsky.